Groups that provide screening, treatment and support for breast cancer patients benefit
At least 20 Verlo Mattress Factory Stores in Wisconsin, Illinois and Colorado are raising money this month for non-profit groups that work with women who have breast cancer, are recovering from the disease or can’t afford screening or treatment for it.
Because Verlo stores are locally owned and run, store owners picked the local groups to benefit from Verlo’s recognition of Breast Cancer Awareness Month. Customers who order new mattress sets can opt for pink closing tape at no extra charge; for each mattress set, the local Verlo store will make a donation. The amount of the donation increases with the cost of the set.
Verlo’s efforts for Breast Cancer Awareness Month in 2011 continue a long tradition of local community service. Take a look at what our local stores are doing:
In Colorado, mattress sets finished with pink closing tape ordered from Verlo of Boulder will benefit the Boulder Community Hospital Auxiliary Breast Cancer Treatment Fund. In Longmont, pink-tape bed purchases will benefit Hope Cancer Center at Longmont United Hospital. Dick Sumerfield, owner of both Verlo locations, wanted to support an agency that works with breast cancer survivors in each community.
In Wausau, WI, Verlo owner Curt Deinenger is working with Marshfield Clinic to raise money for mobile mammography services. The Marshfield Clinic program, which has two mammography vans and is raising money for a third, brings screening and treatment to women with little or no access to medical services or insurance coverage.
A group of seven Verlo stores will donate a portion of the mattress sales to the Wisconsin affiliates of the Susan G. Komen Foundation. Verlo Mattress Factory Stores of Greenfield, Menominee Falls, Brookfield, Glendale, Kenosha, Racine and Delafield are participating in the Breast Cancer Awareness Month program, says Tom Cass, general manager of the group of stores.
Breast Cancer Recovery, a non-profit group in Madison, WI, that holds four-day retreats for women at all stages of breast cancer, will be the beneficiary of donations from at least eight Verlo Mattress Factory Stores. Four of them – Fort Atkinson, West Bend, Watertown and Grafton – are owned by Adel Salameh. Verlo of Sleepy Hollow, IL, owned by Jim Sersen, also picked Breast Cancer Recovery. And sales at three stores owned by Ray Westman – Crystal Lake in Illinois and McHenry and Lake Geneva in Wisconsin, also will help BCR make retreats available to more women.
The special pink taping is available as an option on any Verlo mattress purchased through Oct 31, 2011. Verlo also has put together special pink “travel kits” with a pink blanket and pink pillow that local participating stores can use to raise additional money for donations.
Verlo, a Midwest franchisor of custom crafted mattresses, is based in Fort Atkinson, WI. Verlo wanted to recognize Breast Cancer Awareness Month in a way that benefited local women, says George Holder, COO of Verlo Mattress Factory Stores. The corporate organization also donated $1,000 to Breast Cancer Recovery and is highlighting the agency’s work during the month of October.
“Breast cancer affects many local women and their families, and we know that getting good sleep is important to both coping with the disease and
its uncertainty as well as healing from treatment for it,” Holder says. “BCR’s retreats help give women with breast cancer tools and strategies to improve the quality of their sleep, among other areas, and we are honored to help and to have our local stores participate, too.”
Click here to read the story of one woman who learned meditation techniques to help with sleep at a Breast Cancer Recovery retreat. Another woman had to learn to sleep in a different position after breast cancer surgery and calls her four days at a BCR retreat a live-saver. For more information about Breast Cancer Recovery, please visit the agency’s website.